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Evaluation of Mailers Promoting Mammogram Screening

Geisinger Clinic · 2020
ClinicalTrials.gov · Datasets · License: Public Domain · 2020
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behavioralbreast-cancercommunicationeconomicsmammographymass-screeningnapsychology
In this evaluation, 3 different versions of mailers promoting annual mammograms are being sent to women on the month of their 50th and 64th birthdays. The researchers hypothesize that the use of behavioral nudges in the mailers should lead to increased uptake in mammogram screening.
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