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Artificial Intelligence and Data Privacy Laws in Digital Marketing

Mehak Arora et al. · 2026
OpenAlex · Papers · 2026
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big-datacomputer-sciencedata-sciencedigital-marketingtransparency-behavior
The unprecedented growth of digital technologies in the contemporary era has fundamentally reshaped the way businesses interact with consumers, with Artificial Intelligence (AI) emerging as a central driver of this transformation. AI has revolutionized digital marketing by enabling highly personaliz
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