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Behavioural Targeting & Data Protection Law in the EU Legal Order

Όλγα Ά. Τόρτοκα · 2025
OpenAlex · Papers · License: CC BY-NC-SA 4.0 · 2025
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businesslegislationpersonalization
The purpose of the thesis was to study the current digital landscape, where every click and interaction leaves traces and the field of marketing has evolved into a panacea. Traditional mass advertising methods give way to a more personalized approach known as behavioral targeting. This innovative st
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