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Tensions between Privacy and Targeted Advertising

Manuel Batista et al. · 2023
OpenAlex · Papers · 2023
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advertisingbusinesscomputer-scienceworld-wide-web
Abatract: The problem of data privacy on the internet takes on a huge proportion, considering that personal databases are a source of economic value for companies, which gives rise to extensive discussion in ethical and legal terms.This article proposes an analysis of privacy, addressing the issue o
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