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The role of data privacy regulations in shaping marketing strategies

Adeyemi Adewunmi Olalemi et al. · 2025
OpenAlex · Papers · 2025
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businesscomputer-sciencemarketing
Modern marketing tactics and corporate operations have been impacted by the development of data privacy laws, which have altered how businesses gather, store, and use customer data. Concerns regarding data security and privacy have been highlighted by businesses' growing dependence on customer data
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