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Systems, Data Science in Marketing, and Computer Science

Bárbara Aline Ferreira Assunção et al. · 2026
OpenAlex · Papers · License: CC BY 4.0 · 2026
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analyticsbig-datacloud-computingcomputer-sciencedata-scienceinformation-scienceinformation-systeminformation-technology
The integration of information systems, data science, and computer science has profoundly transformed modern marketing by enabling organizations to collect, process, and analyze large volumes of data to support strategic decision-making. Advances in computational technologies, artificial intelligenc
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