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Overcoming Stickiness: An Empirical Investigation of the Role of the Template in the Replication of Organizational Routines

Szulanski, Gabriel et al.
BYU ScholarsArchive · Papers
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knowledge-transfermanagement
Knowledge assets are fundamental sources of competitive advantage. Accordingly, the prosperity of firms is increasingly predicated on their ability to mobilize those assets so that they can be properly exploited. Yet, valuable knowledge assets are often complex, intangible, and tacit organizational
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