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Algorithmic Serendipity, Excessive Scrolling, and Creative Thinking in Short-Form Video Consumption: A Theoretical Review.

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communicationsocial-and-behavioral-sciencessocial-media
Short form videos from different apps have become popular ways for entertainment and relaxation. It has transformed digital media consumption through personalized recommendations and rapid content delivery. This theoretical review examines the relationship between algorithmic serendipity, excessive
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