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Addressing ad-blocking challenges in online publishing: a data science approach
and-operationsartificial-intelligence-and-roboticsbusiness-administrationdeep-learningexperimentmachine-learningmanagement
The revenue of online display advertising is expected to reach 389 billion U.S. dollars globally in 2021. However, the fast increase in ad-blocker usage impacts publishers' ad revenue and the ad-supported free web. Faced with this problem, many online publishers choose either to cooperate with ad-bl
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