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Exploration, exploitation, and mode of market entry: acquisition versus internal development by Amazon and Alphabet

Lee, Gwendolyn K et al.
eScholarship · Papers · License: CC BY
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35-commerce3507-strategymanagement
Abstract Research on the tension between exploration and exploitation has made fundamental contributions to our understanding of firm growth via entry into new businesses. While there is consensus about the merits of balancing exploration and exploitation, there has been debate about the best means
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