Publikasi Ilmiah STMIK Banjarbaru
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Penerapan Text Mining Untuk Advertising Pada Data Tweets Zalora Indonesia Dengan Menggunakan Metode K-Means Clustering
Zalora Indonesia is one of the online retail business people who use Twitter social media as a means to do advertising. The purpose of this study is to determine the type of tweets content that is widely liked and retweeted by Zalora Indonesia followers to advertise to Twitter users. The collection
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