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The power of superheroes: How parasocial relationships inspire self-efficacy

Hoewe, Jennifer et al.
ScholarsBank · Reports · License: CC BY-NC 4.0
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47-languagebehavioral-and-social-sciencecommunication-and-culture
Superheroes have maintained their presence as popular media characters for decades. This research examines their impact, particularly on parasocial relationships and downstream self-efficacy. In a survey of undergraduate student respondents (N = 476), when their favorite superhero’s gender aligned w
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