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Teenagers' acceptance of products endorsed by ethnicity of local celebrities

Lim, See Seng
UM Research Repository · Papers · License: CC BY-NC-ND 4.0
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and-operationsbusiness-administrationconsumer-behaviourmanagementmarketing
The world population today is said to be not less than seven billion citizens. It is said that every minute a baby is being born somewhere in the world and unconfirmed statistic reported that a big fraction of the population comprises of the youths. lf the report findings are true there is a huge an
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