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Can MLLMs Reason About Visual Persuasion? Evaluating the Efficacy and Faithfulness of Reasoning

Lee, Naeun et al.
arXiv (All) · Papers
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computer-vision-and-pattern-recognition
Persuasive visuals play a central role in advertising, public communication, and online media, making it increasingly important to understand whether an image is persuasive and why. However, current Multimodal Large Language Models (MLLMs) have limited ability to reason about visual persuasion. Our
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