Recep Tayyip Erdoğan University Institutional Repository
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How influencers’ expertise and attractiveness promote sustainable consumption and organic food purchase intention
Social media influencers (SMIs) increasingly shape consumers' organic food choices in today's digital marketplace. Based on source credibility theory (SCT), social influence theory (SIT), and the elaboration likelihood model (ELM), we explore the contingency effect of influencer-perceived expertise
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