Repositorio de la Pontificia Universidad Católica del Ecuador
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When Memes Become a Serious Business: Memetics as a Political Communication Strategy in the United States and Ecuador
The media convergence model refers to a context in which the information is produced by every and anybody, without intermediates or filters. This offers new possibilities for citizens and politicians to interact and frame situations. One way to do so is by memetics. Memes have 3 main characteristics
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