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Cross-Cultural Analysis Of Design Elements For Gender-Neutral Packaging- A Kansei Engineering Study Comparing Thailand And Taiwan

Jhen, Huang Ying et al.
ScholarsBank · Reports · License: CC BY-NC-ND 4.0
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The rapid growth of gender-neutral design in fragrance, cosmetics, and personal care markets has created an urgent need for empirical design frameworks. This study applies Kansei Engineering methodology (Nagamachi, 2002) to investigate how packaging design elements—color, typography, and surface fin
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