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Web design attributes guideline to reinforce user trust, satisfaction, and loyalty for Malaysian university students

Vasudiven, Ranjen Naidu
UM Research Repository · Papers · License: CC BY-NC-ND 4.0
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computer-scienceseducational-technologyhigher-educationinformation-securityloyaltysatisfactiontrust
Web site design is the most crucial factor influencing the online e-commerce business. It determines the customer's trust in the products and owners, increasing sales and recognizing its brand. There is currently no reference to understanding Malaysian university students' user preference in web sit
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