ECOLOGICAL MESSAGE FRAMING AND SUSTAINABLE MENSTRUAL PRODUCT CHOICES

Background: Climate change is an increasing public health concern, with growing evidence linking climate change anxiety to health behaviors. Message framing (loss-framed, gain-framed, neutral) is a key strategy in behavioral medicine that may influence both emotional responses and environmentally related health behaviors, including menstrual product choices. Purpose: This study aimed to examine the effects of message framing strategies on women's climate change anxiety, attitudes toward environmental sustainability of menstrual products, and menstrual product preference tendencies. Keywords: Menstrual Hygiene Products, climate change, message framing, eco-anxiety, environmental sustainability, women's health