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How has Quick-Commerce Fashion Delivery Affected Return Rates and Inventory Carrying Costs at Indian Omnichannel Retailers?

Rohan Kohli
Zenodo (CERN) · Papers
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Quick-commerce (Q-commerce) players, which have successfully established the ‘ten-minute delivery' model for grocery, are now venturing into fashion; apparel is on the shelves of apparel-first Myntra's M-Now, apparel-first Reliance's Ajio Rush and grocery-first companies like Blinkit and Ze
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