Zenodo (CERN)
open access
Judicial Considerations Specific to the Food and Beverage Sector in Indian Cases of Trademark Disparagement through Comparative Advertising
This paper examines trademark disparagement through comparative advertising in the food and beverage (F&B) sector. Comparative advertising leads to legal disputes when it disparages trademarks. A gap in the current literature on this subject is the lack of detailed, sector-specific guid
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