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Fleeting Attention While Scrolling: Dwell Time and Exposure in Social Media Feeds

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attentioninstagramsocial-and-behavioral-sciencessocial-and-personality-psychology
Social media feeds expose users to rapidly changing streams of content, but relatively little is known about how long individual posts remain available for processing during user-controlled scrolling. We analyzed high-resolution behavioural logs from a fully interactive, simulated Instagram-like pla
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