Jurnal Sosiologi Agama Indonesia (JSAI)
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Strategi Adaptif dalam Pengembangan Usaha: Studi Kasus UMKM Carica Gemilang di Wonosobo: Adaptive Strategies in Business Development: A Case Study of Carica Gemilang MSME in Wonosobo
This study aims to analyze the development strategies of Carica Gemilang, a Micro, Small, and Medium Enterprise (MSME), from a sociological perspective using John W. Bennett's adaptation theory. This study employs a qualitative method with a case study approach. Data were collected through in-depth
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