HAL (France)
open access
Less is more: towards a discrepancy in the representation of ‘no added sulphite’ wines among French professionals and consumers.
As an emergent phenomenon in the wine market, ‘no added sulphite wines’ (NAS) are an ill-defined category for both consumers and professionals. This study aimed to identify the representation of NAS wines for French wine consumers and professionals and to understand how familiarity and expertise cou
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