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Optimizing Marketing Budgets for Social Influence: A Generalized Fractional Incentives Framework

Umrawal, Abhishek K. et al.
arXiv (All) · Papers
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05c8568r0568t0190c27g-2-1g-2-2g-3i-2-0
Marketing managers routinely allocate limited budgets across individuals in social networks whose responsiveness and influence vary substantially. We study the problem of Budgeted Generalized Fractional Influence Maximization (BGFIM), which captures the allocation of continuous levels of marketing s
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