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Hits or the Long Tail? How Concentrated Is the Facebook Engagement of European Parties and Leaders, 2010 to 2020
Online attention is often described as a world of hits, in which a few items take most of the attention. Is the engagement that political parties receive on Facebook driven by a few viral posts, or spread across the many posts they make? I use 846,289 posts from 185 party and leader pages in 20 Euro
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