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Integrated Marketing Communication (IMC) dan Minat Beli Konsumen (Studi Kuantitatif Pengaruh Integrated Marketing Communication (IMC) terhadap Minat Beli Konsumen SFA Steak dan Resto Surakarta)
The purpose of integrated marketing communication is making the product have a wide market segmentation and well known by the public. IMC combines several forms of marketing to expand the network and attract more consumers. This research uses quantitative methods. Data collection techniques in this
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