Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo
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An Analysis of the Influence of Brand Image on Customers’ Decisions in Choosing Healthcare Services at Hospitals
Patients’ decisions regarding the choice of healthcare services at a hospital are closely related to the quality of services provided. Therefore, before deciding which hospital to trust for treatment or healthcare services, patients typically conduct an evaluation as a basis for their consideration.
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