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Human vs. AI Avatar Presenters in B2C Product Demonstrations: Trust, Engagement, and Purchase Intention
**Title of paper:** Human vs. AI Avatar Presenters in B2C Product Demonstrations: Trust, Engagement, and Purchase Intention **Authors:** - Victor Santos (ORCID: 0000-0003-3399-5414) — Coimbra Business School | ISCAC, Instituto Politécnico de Coimbra; REMIT, Universidade Portucalen
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