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Aprendizaje transformador para el marketing circular: una colaboración universidad-empresa en el sector moda en el Clúster de Moda

Mejía Bermúdez, Adriana et al.
DIALNET OAI Articles · Papers
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innovación-socialsostenibilidadsustainabilitysustainable-development-goals
This study investigates how circular marketing is being implemented in the Colombian textile sector, focusing on a university–business partnership within the Manizales Fashion Cluster. Grounded in the principles of the circular economy and the French AGEC Law, the research adopts a qualitative-descr
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