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Introduction: Mapping the Journey

Ciszewska-Mlinarič, Mariola et al.
Springer Nature OA · Papers
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business-and-managementinternational-business
This introductory chapter frames strategic renewal as an ongoing, organization-wide process essential for sustaining competitive advantage amid turbulence. It highlights gaps in existing research on how firms enact renewal through business model innovation (BMI), particularly regarding the sequencin
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