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Belief traps hinder small business climate action

Jeffrey Lees
PsyArXiv · Papers
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climate-changecognitionneuroscienceorganizationspreprintpsychologysmall-business
Climate (in)action by small business owners is not driven solely by policy or economic considerations, but also by sociological and psychological factors, as leaders mimic the behaviours they perceive among their peers. We find that these social inferences about what others believe are often incorre
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