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El papel de la transformación digital en la gestión comercial en el sector ferretero de Juliaca, Perú
comercio-electrónicocompetitivenessdigital-marketingdigital-transformatione-commercemarketing-digital
Objective: This study examined the relationship between digital transformation and business management in micro-enterprises in the hardware sector in Juliaca, Peru. Methodology: This research followed a quantitative, correlational, and non-experimental design. A non-probability sample of 42 hardware
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