HAL (France)
open access
The strategic role of social media in business-to-business contexts
Purpose of this study is to provide a framework which helps to understand how a business-to-business company can use the social media to ‘strategize’ by making other business actors share meanings about the position this company wants to occupy. We use LDA topic modelling on a large sample of tweets
Conceptio Open Archive
Analyze & explore related research in Conceptio
Connect this record directly into your research workflow or AI agent. Explore citations across open repositories, query full text, and export structured proof bundles.
This document is indexed with metadata only: full text is not available in the archive for this record. Open the official source ↗
Related documents
- Corporate social responsibility (CSR) versus corporate social advocacy (CSA): Conceptual boundaries, distinct roots, and growing convergence revealed by topic modeling and word embedding#236868
- Twitter as a Marketing Tool for Libraries#492515
- THE SOCIAL MEDIA BUSINESS MODEL#1863
- “Do it for the Plot”: A Ricoeurian Approach to Social Media Performativity#688800
- The Influence of Social Media Marketing on Purchase Decisions: Exploring the Mediating Effects of Promotion and Customer Experience#644071
Record · ID 1469963
Retrieved via Conceptio: every document is proof-bundled with source, license, and retrieval metadata.
Retrieved via Conceptio: every document is proof-bundled with source, license, and retrieval metadata.
Bring this data into your agent: Connect via MCP or API · 20 free credits to start · no card required
Read the Docs → · View CLI source on GitHub · Conceptio Open Knowledge Archive
Read the Docs → · View CLI source on GitHub · Conceptio Open Knowledge Archive