HAL (France)
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The Predictors of the Parents' Decision to Enroll Their Children in a Private University in Toledo City, Cebu
This study examines predictors of parents' enrollment decisions in a private university in Toledo City, Cebu, using the Theory of Planned Behavior (TPB) as its framework. The TPB posits attitude, subjective norms, and perceived behavioral control as key determinants of behavioral intention. Employin
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