HAL (France)
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“Nearshoring to Mexico to keep an American identity? Why Fender relocated a part of its guitar production to Baja California”
Along with Gibson Inc., the Fender Musical Instruments Corporation embodies the spirit of rock ‘n’ roll as well as American know-how in electric guitar production. In the 1980s however, the Californian guitar maker moved part of its production outside the USA and began investing in East Asia, notabl
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