Visual Experience, Iconicity & Dretske’s ‘Goldilocks Test’

Fred Dretske made important contributions to the debate concerning how to distinguish perception from cognition, to the question of whether perceptual content is ‘Rich’ or ‘Sparse’ and to developing the thesis that perceptual experience employs a distinctively iconic format of representation. In Dretske (2015) he offered a method or criterion for determining whether or not two subjects have visual experiences with different phenomenal characters, which he dubbed the ‘Goldilocks Test’. In this paper I criticize Dretske’s proposal, drawing on various visual phenomena in order to argue that this ‘Goldilocks Test’ is not fit for purpose and that it cannot help us to arbitrate the debate between ‘Rich’ and ‘Sparse’ theories of perceptual content.