Emerging characteristics of business culture under the influence of Covid-19 pandemic

The current article explores and assesses the coming into being of new business culture characteristics due to the extreme conditions of Covid-19 pandemic. Based on conducted focus group with students in Organizational culture module and performed subsequent literature review of scientific and professional literature, and blogs/ sites of opinion leaders and companies, four comparatively stable new business culture characteristics are identified – as adoption of new face to face greetings, appropriate e-mail etiquette, new dominating attitude to office and production facility space, and shaping fashion trends for the new normal. The most probable streams of management that may become sources of the emergence of new cultural characteristics for business organizations are also identified through the literature review.