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WEIRD versus WARED; What Joseph Henrich Left Unsaid!
This article provides a critical reassessment of the WEIRD (Western, Educated, Industrialized, Rich, and Democratic) psychological model, originally proposed by Joseph Henrich and colleagues in 2010. By synthesizing economic and geopolitical data from 2024 to 2026, the author argues that the assumed correlation between economic development and Western individualistic psychology has fundamentally fractured. The paper identifies two parallel shifts: The rise of "Wealth without Liberalism": The emergence of new economic powerhouses in Asia and the Persian Gulf demonstrates that modern prosperity can flourish within collectivist and relational cognitive frameworks. Wealth Precarity in the West: Increasing economic instability in Western societies has triggered a return to kinship-based safety nets and subsistence stress, contradicting the core premises of the WEIRD archetype. To address these transformations, the article introduces the WARED (Wisdom-based, Ancestral, Relational, Experiential, and Deep-rooted) framework. This alternative model is proposed as a necessary tool for transitioning toward a pluralistic behavioral science that accurately reflects the psychological diversity of a multipolar and digital global majority.
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