Purpose-Based Career Coaching as a Strategy for Increasing Employability of Graduates: A Survey Study

This study investigated teachers’ and counsellors’ perception of a purpose-based career coaching as a strategy for increasing employability of graduates in Nigeria. The design employed to conduct this study was a cross-sectional survey design that featured desk research and sensitivity workshop. The participants were 100 teachers and 100 counsellors from South-East region of Nigeria. Multi-stage sampling procedure was adopted in this study. Purpose-based Career Coaching and Employability Questionnaire" (PCCEQ) was used to collect data, while descriptive and inferential analysis were used to analyse data. The results obtained revealed that the knowledge level of the teachers and counsellors increased through the sensitivity workshop with respect to the use of purpose-based career coaching as a strategy for increasing employability of graduates. In addition, with a slight significant difference, the perception of both teachers and the counsellors was high in terms of application, workability and effectiveness of the purpose-based career coaching. Gender did not have any significant contribution or influence on the participants’ perceptions. Therefore, the conclusion reached in this study is that teachers and counsellors perceived purpose-based career coaching as effective, applicable and workable strategy for increasing employability of graduates in Nigeria.