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An Empirical Analysis of Augmented Reality’s Impact on Fan Engagement and Behavioral Intention to Use: A Technology Acceptance Model Study Among U.S.-Based Major League Soccer Fans

Sezgun, Gozde
Scholars Crossing · Other
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augmented reality (ar), major league soccer (mls), technology acceptance model (tam), perceived ease of use (peou), perceived usefulness (pu), behavioral intention (bi), sports management
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Record · ID 225360
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