Skip to main Communities My dashboard Log in Sign up iPRES 2025: the 21st International Conference on Digital Preservation Published November 2025 | Version v1 Conference paper Open Why Preserve? - A Collaborative Way to Promote the Sector Authors/Creators Williamson, Karyn 1 Show affiliations 1. Digital Preservation Coalition (United Kingdom) Description Advocating for digital preservation is not a one-time effort, it’s a continuous journey that demands time, energy, and resources from those who often have the least to spare. Recognizing this challenge, the Digital Preservation Coalition has made ‘Advocacy’ one of its five core strategic priorities, underscoring its vital role in sustaining our digital legacy. To truly make an impact, we must communicate the value of digital preservation in ways that resonate with diverse audiences. While its importance to truth, memory, and cultural heritage is undeniable, preservation is not just about safeguarding the past. For many organizations, it’s also about managing risk, complying with legal and regulatory frameworks, protecting reputations, and ensuring business continuity. These practical drivers can be powerful catalysts for action. Understanding why an organization chooses to invest in digital preservation is key. These motivations form the foundation for persuasive, tailored advocacy—messages that inspire action and secure long-term support. Whether in cultural heritage, academia, research, business, or law, identifying and articulating these reasons is a crucial step in every digital preservation strategy. That’s where the Why Preserve campaign comes in. This poster will describe a global initiative which invites digital preservation practitioners to reflect on their organization’s unique motivations, share their stories, and transform those insights into compelling advocacy messages. Launching alongside World Digital Preservation Day on Thursday, 6 November, and the iPRES 2025 conference, the campaign itself will spotlight the current landscape, outline the path forward, and invite the community to unite in answering a powerful question: Why Preserve? Series information Poster Files 1100 06 Karyn Williamson.mp4 Files (88.7 MB) Name Size Download all 1100 06 Karyn Williamson.mp4 md5:84d17af802f066c5f883b0efd97b1042 85.3 MB Preview Download 1100 06 Karyn Williamson.pdf md5:02028a1ded05c91a8d8747f088f8bc64 3.2 MB Preview Download iPRES2025_PO_Why_Preserve-Williamson.pdf md5:e8cf67b185c3eca56bfbd5d00a9ac38c 179.8 kB Preview Download Additional details Related works Is supplement to Video/Audio: 10.5281/zenodo.19490434 (DOI) 24 Views 37 Downloads Show more details All versions This version Views Total views 24 24 Downloads Total downloads 37 37 Data volume Total data volume 1.6 GB 1.6 GB More info on how stats are collected.... Versions External resources Indexed in OpenAIRE Communities Keywords and subjects Keywords Collaboration Community Education Details DOI DOI Badge DOI 10.5281/zenodo.19586093 Markdown [](https://doi.org/10.5281/zenodo.19586093) reStructuredText .. image:: https://zenodo.org/badge/DOI/10.5281/zenodo.19586093.svg :target: https://doi.org/10.5281/zenodo.19586093 HTML <a href="https://doi.org/10.5281/zenodo.19586093"><img src="https://zenodo.org/badge/DOI/10.5281/zenodo.19586093.svg" alt="DOI"></a> Image URL https://zenodo.org/badge/DOI/10.5281/zenodo.19586093.svg Target URL https://doi.org/10.5281/zenodo.19586093 Resource type Conference paper Publisher iPRES 2025 Conference iPRES 2025, the 21st International Conference on Digital Preservation , Wellington, New Zealand, 3 - 7 November 2025 (Session 'Quickfire 1') Rights License Creative Commons Attribution 4.0 International The Creative Commons Attribution license allows re-distribution and re-use of a licensed work on the condition that the creator is appropriately credited. Read more Citation Export Technical metadata Created April 17, 2026 Modified April 17, 2026 Jump up About About Policies Infrastructure Principles Projects Roadmap Contact Blog Blog Support Help FAQ Developers REST API OAI-PMH Contribute GitHub Donate Funded by Powered by CERN Data Centre & InvenioRDM Status Privacy policy Cookie policy Terms of Use This site uses cookies. Find out more on how we use cookies Accept all cookies Accept only essential cookies