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Strategic Market Planning : Setting Short- and Long Range Marketing Objectives for U.S. Subsidiaries of German Firms

Kleinknecht, Wolfram
Unt Digital Library · Other
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marketing
marketing objectives, strategic market planning, german firms, u.s. subsidiaries, marketing -- united states -- management., marketing -- united states -- decision making., subsidiary corporations -- united states., corporations, german -- united states.
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Record · ID 278438
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