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Proposing the Affect-Trust Infusion Model (ATIM) to Explain and Predict the Influence of High- and Low-Affect Infusion on Web-Vendor Trust

Lowry, Paul Benjamin et al.
Byu Scholarsarchive · Other
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website design, trust, emotion, affect, affect infusion, web site performance, affect-trust infusion model (atim), management information systems
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Record · ID 369765
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