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The Influence of Social Media Influencers on Gen-Z Buying Behavior

Muhammed Zakir Hossain et al.
HAL (France) · Papers · License: Open Access
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1, Parasocial Interaction PSI, 0, Gen-Z Buying Behavior GZBB, Social Media Influencers Perceived Credibility PC, Content Quality CQ
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Record · ID 402254
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