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Is the Interaction Real? The Effects of Perceived Spontaneity and Reciprocity on Interaction Authenticity and Viewer Responses in Social Media Livestreaming

Name: Is the Interaction Real? The Effects of Perceived Spontaneity and Reciprocity on Interaction Authenticity and Viewer Responses in Social Media Livestreaming
License: Open Access

Chuling Song (21482071) et al.

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computer medicine

medicine, neuroscience, sociology, science policy, mental health, computer-mediated interaction, authenticity, spontaneity

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Is the Interaction Real? The Effects of Perceived Spontaneity and Reciprocity on Interaction Authenticity and Viewer Responses in Social Media Livestreaming

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