Whoever, being an editor or publisher, prints in a publication entered as second class mail, editorial or other reading matter for which he has been paid or promised a valuable consideration, without plainly marking the same “ advertisement ” shall be fined under this title. (Added Pub. L. 86–682, § 7 , Sept. 2, 1960 , 74 Stat. 706 ; amended Pub. L. 103–322, title XXXIII, § 330016(1)(G) , Sept. 13, 1994 , 108 Stat. 2147 .) Editorial Notes Amendments 1994— Pub. L. 103–322 substituted “fined under this title” for “fined not more than $500”. Statutory Notes and Related Subsidiaries Effective Date Section effective Sept. 1, 1960 , see section 11 of Pub. L. 86–682 , Sept. 2, 1960 , 74 Stat. 708 . CFR Title Parts 39 20 , 111 , 113