ABSTRACT
Abstract
Embodiments of the present disclosure relate generally to generating, conducting, and reporting digital surveys utilizing augmented reality devices and/or virtual reality devices. In particular, in one or more embodiments, the disclosed systems and methods assist administrators in generating digital surveys utilizing interactive virtual environments via a virtual reality device and/or augmented reality elements via an augmented reality device. Similarly, the disclosed systems and methods can provide digital surveys via augmented reality devices and/or virtual reality devices, for instance, by monitoring user interactions via the augmented reality and/or virtual reality devices and providing digital surveys based on the monitored user interactions. Furthermore, the disclosed systems and methods can present survey results and allow administrators to interact with survey results utilizing augmented reality devices and/or virtual reality devices.
Description
CROSS REFERENCE TO RELATED APPLICATIONS
The present application is a continuation of U.S. application Ser. No. 15/226,699, filed Aug. 2, 2016. The aforementioned application is hereby incorporated by reference in its entirety.
BACKGROUND
Recent years have seen rapid development in the areas of virtual and augmented reality. Indeed, users can now utilize virtual reality headsets or augmented reality glasses to step into a virtual world or overlay augmented digital features onto human perception of the real world. Accordingly, the use of virtual reality and augmented reality devices is increasing as the technology continues to increase.
Although conventional virtual reality and augmented reality systems are opening doors to new avenues for users to experience the world (or the virtual world), such systems have a number of shortcomings. For example, individuals and businesses are increasingly seeking ways to obtain additional user information and user feedback in relation to utilization of virtual and augmented reality devices. Conventional digital survey systems lack digital survey tools that allow individuals and businesses to gather data from users regarding their preferences, opinions, and experiences while utilizing virtual and augment reality devices. Moreover, conventional digital survey systems lack tools for gathering digital survey data and reporting digital survey results utilizing virtual and augmented reality devices.
Furthermore, conventional digital survey systems often require administrators to create several different digital surveys for different platforms. Accordingly, administrators must expend significant time and computing resources in generating digital surveys for individual distribution channels, such as websites, e-mail, augmented reality, and/or virtual reality.
Accordingly, there are a number of considerations to be made in relation to digital surveys in relation to virtual and augmented reality devices.
SUMMARY
One or more embodiments disclosed herein provide benefits and/or solve one or more of the foregoing or other problems in the art with systems and methods for creating, presenting, and/or reporting digital surveys via virtual reality and/or augmented reality devices. In particular, the disclosed systems and methods can generate digital surveys for utilization in virtual reality and/or augmented reality devices by detecting user interactions (e.g., by digital survey respondents or administrators) via virtual reality and/or augmented reality devices. Moreover, the disclosed systems and methods can provide digital surveys to respondents via virtual reality and/or augmented reality devices through virtual elements in a virtual environment or through augmented reality elements overlaid on a view of the real world. Furthermore, the disclosed systems and methods can present results of digital surveys via virtual reality and/or augmented reality devices to digital survey administrators.
For example, in one or more embodiments, the disclosed systems and methods identify a user interaction with a real-world environmental component from data received from an augmented reality device of a user. Moreover, the disclosed systems and methods determine a survey question to provide to the user of the augmented reality device in response to the identified user interaction with the real-world environmental component. In addition, the disclosed systems and methods provide a digital survey indicator as an augmented reality element for display to the user in relation to the real-world environmental component and provide for presentation to the user the survey question as an augmented reality element based on receiving an indication of user interaction with the digital survey indicator. Furthermore, the disclosed systems and methods receive response data collected from the augmented reality device in response to the survey question.
Similarly, in one or more embodiments, the disclosed systems and methods maintain a user profile of a user of a virtual reality device by monitoring user interactions of the user in relation to a virtual environment. Based on identifying a new user interaction associated with the user in the virtual environment, the disclosed systems and methods provide a digital survey indicator for display to the user in the virtual environment via the virtual reality device. In addition, the disclosed systems and methods analyze the user profile and the monitored user interactions of the user of the virtual reality device to determine a survey question to provide to the user. Based on receiving an indication of a user interaction with the digital survey indicator in the virtual environment, the disclosed systems and methods provide the survey question for presentation to the user in the virtual environment. Furthermore, the disclosed systems and methods receive response data collected from the virtual reality device in response to the survey question.
By generating digital surveys based on user interactions with augmented reality and/or virtual reality devices, the disclosed systems and methods can generate targeted digital surveys to particular respondents using augmented reality and/or virtual reality devices. In addition, the disclosed systems and methods can time the presentation of digital surveys (or digital survey indicators) at more convenient and appropriate moments for users of augmented reality and/or virtual reality devices. Accordingly, the disclosed systems and methods can reduce user frustration and increase response rates of digital surveys via augmented reality and/or virtual reality devices.
Moreover, by providing digital surveys via augmented reality and/or virtual reality devices, the disclosed systems and methods provide a more entertaining and engaging method of administering digital surveys. Indeed, the disclosed systems and methods can provide digital surveys utilizing augmented reality elements overlaid on a view of the real world (or virtual elements in a virtual environment) to generate digital surveys that are more appealing and engrossing to a respondent. As a result, the disclosed systems and methods also can increase participation and response rates in comparison to traditional digital surveys.
Furthermore, by providing digital survey results to administrators utilizing augmented reality and/or virtual reality devices, the disclosed systems and methods can make survey data results more useful and engaging. Indeed, the disclosed systems and methods can provide digital survey results in relation to augmented reality elements that allow administrators to view digital survey results in relation to real-world objects, products, individuals, and environments. Similarly, the disclosed systems and methods can provide digital survey results in virtual interactive environments in relation to virtual objects, products, or individuals. In this manner, digital survey administrators can visualize and utilize digital survey results more easily, efficiently, and significantly. Moreover, digital survey administrators can obtain updated digital survey results, in real-time, utilizing augmented reality devices, simply by looking at objects corresponding to digital survey results.
In addition, in one or more embodiments, the disclosed systems and methods convert existing digital surveys to digital augmented reality and/or virtual reality surveys. In this manner, the disclosed systems and methods can reduce the time and computing resources required to generate and provide digital surveys in relation to augmented reality and/or virtual reality devices.
Additional features and advantages of exemplary embodiments will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by the practice of such exemplary embodiments. The features and advantages of such embodiments may be realized and obtained by means of the instruments and combinations particularly pointed out in the appended claims. These and other features will become more fully apparent from the following description and appended claims, or may be learned by the practice of such exemplary embodiments as set forth hereinafter.
BRIEF DESCRIPTION OF THE DRAWINGS
In order to describe the manner in which the above recited and other advantages and features can be obtained, a more particular description will be rendered by reference to specific embodiments thereof that are illustrated in the appended drawings. It should be noted that the figures are not drawn to scale, and that elements of similar structure or function are generally represented by like reference numerals for illustrative purposes throughout the figures. Understanding that these drawings depict only typical embodiments and are not considered to be limiting, embodiments will be described and explained with additional specificity and detail through the use of the accompanying drawings in which:
FIG. 1 illustrates a schematic diagram of a digital AR/VR survey system in accordance with one or more embodiments;
FIG. 2 illustrates a schematic diagram of a network environment in which the digital AR/VR survey system may be implemented in accordance with one or more embodiments;
FIG. 3 A illustrates representations of creating a digital survey in relation to a virtual reality and/or augmented reality device in accordance with one or more embodiments;
FIG. 3 B illustrates a flowchart of a series of acts in a method of creating a digital survey using virtual reality and/or augmented reality device in accordance with one or more embodiments
FIGS. 4 A- 4 H illustrate representations of providing a digital survey in relation to an augmented reality device in accordance with one or more embodiments;
FIGS. 5 A- 5 H illustrate representations of providing a digital survey in relation to a virtual reality device in accordance with one or more embodiments;
FIGS. 6 A- 6 C illustrate representations of reporting survey results in relation to a virtual reality and/or augmented reality device in accordance with one or more embodiments;
FIG. 7 illustrates a flowchart of a series of acts in a method of providing a digital survey via an augmented reality device in accordance with one or more embodiments;
FIG. 8 illustrates a flowchart of a series of acts in a method of providing a digital survey via a virtual reality device in accordance with one or more embodiments;
FIG. 9 illustrates a block diagram of an exemplary computing device in accordance with one or more embodiments; and
FIG. 10 illustrates an example network environment of a survey management system in accordance with one or more embodiments.
DETAILED DESCRIPTION
One or more embodiments disclosed herein provide a digital augmented reality and virtual reality survey system (âdigital AR/VR survey systemâ) that creates, presents, and/or reports digital surveys via augmented reality devices and/or virtual reality devices (âAR/VR devicesâ). In particular, in one or more embodiments the digital AR/VR survey system identifies user interaction via an AR/VR device and generates digital surveys based on the identified user interaction. For instance, the digital AR/VR survey system can identify user interactions with an AR/VR device and provide an indication of a digital survey for display via the AR/VR device in response to the identified user interactions. Similarly, the digital AR/VR survey system can identify user interactions with an AR/VR device, select survey questions based on the user interactions, and provide the survey questions for display via the AR/VR device. Furthermore, the digital AR/VR survey system can collect response data based on a user interacting with a survey question presented utilizing the AR/VR device. Upon receiving and/or analyzing response data, the AR/VR survey system can provide digital survey results and digital survey reports for presentation to survey administers utilizing AR/VR devices.
For example, in one or more embodiments, the digital AR/VR survey system identifies a user interaction with a real-world environmental component from data received from an augmented reality device of a user. Moreover, based at least in part on the identified user interaction with the real-world environmental component, the digital AR/VR survey system determines a survey question to provide to the user of the augmented reality device. In addition, the digital AR/VR survey system provides a digital survey indicator as an augmented reality element for display to the user in relation to the real-world environmental component. Based on receiving an indication of user interaction with the digital survey indicator, the digital AR/VR survey system provides for presentation to the user the survey question as an augmented reality element. Furthermore, the digital AR/VR survey system receives response data collected from the augmented reality device in response to a user interacting with the survey question.
In addition, in one or more embodiments, the digital AR/VR survey system maintains a user profile of a user of a virtual reality device by monitoring user interactions in relation to a virtual environment. Based on identifying a new user interaction associated with the user in the virtual environment, the digital AR/VR survey system provides a digital survey indicator for display to the user in the virtual environment via the virtual reality device. Moreover, the digital AR/VR survey system analyzes the user profile and the monitored user interactions of the user of the virtual reality device to determine a survey question to provide to the user. Based on receiving an indication of user interaction with the digital survey indicator in the virtual environment, the digital AR/VR survey system provides for presentation to the user the survey question in the virtual environment, and receives response data collected from the virtual reality device in response to the survey question.
As mentioned previously, in one or more embodiments, the digital AR/VR survey system creates digital surveys for utilization via an AR/VR device. For example, in one or more embodiments, the digital AR/VR survey system enables survey administrators to create a digital survey based on user interaction with an AR/VR device. For instance, in one or more embodiments, the digital AR/VR survey system provides an interactive user interface to administrators via an AR/VR device for creation of a digital survey. To illustrate, the digital AR/VR survey system can generate a virtual reality and/or augmented reality interview utilizing a digital avatar that enables administrators to create a digital survey. Similarly, in one or more embodiments, the digital AR/VR survey system generates a three-dimensional survey editor for utilization by an AR/VR device for building a digital survey.
In addition to creating digital surveys via AR/VR devices, the digital AR/VR survey system can also create digital surveys utilizing other methods. For example, in one or more embodiments, the digital AR/VR survey system utilizes a survey translator to convert existing digital surveys into digital surveys for utilization by AR/VR devices. For example, in one or more embodiments, the digital AR/VR survey system can automatically translate an existing digital survey corresponding to a first distribution channel (e.g., a survey for a website) into a digital survey for AR/VR devices.
Moreover, as mentioned previously, the digital AR/VR survey system can also generate digital surveys based on user interactions with an AR/VR device. For example, the digital AR/VR survey system can maintain user profiles in relation to us
CROSS REFERENCE TO RELATED APPLICATIONS
The present application is a continuation of U.S. application Ser. No. 15/226,699, filed Aug. 2, 2016. The aforementioned application is hereby incorporated by reference in its entirety.
BACKGROUND
Recent years have seen rapid development in the areas of virtual and augmented reality. Indeed, users can now utilize virtual reality headsets or augmented reality glasses to step into a virtual world or overlay augmented digital features onto human perception of the real world. Accordingly, the use of virtual reality and augmented reality devices is increasing as the technology continues to increase.
Although conventional virtual reality and augmented reality systems are opening doors to new avenues for users to experience the world (or the virtual world), such systems have a number of shortcomings. For example, individuals and businesses are increasingly seeking ways to obtain additional user information and user feedback in relation to utilization of virtual and augmented reality devices. Conventional digital survey systems lack digital survey tools that allow individuals and businesses to gather data from users regarding their preferences, opinions, and experiences while utilizing virtual and augment reality devices. Moreover, conventional digital survey systems lack tools for gathering digital survey data and reporting digital survey results utilizing virtual and augmented reality devices.
Furthermore, conventional digital survey systems often require administrators to create several different digital surveys for different platforms. Accordingly, administrators must expend significant time and computing resources in generating digital surveys for individual distribution channels, such as websites, e-mail, augmented reality, and/or virtual reality.
Accordingly, there are a number of considerations to be made in relation to digital surveys in relation to virtual and augmented reality devices.
SUMMARY
One or more embodiments disclosed herein provide benefits and/or solve one or more of the foregoing or other problems in the art with systems and methods for creating, presenting, and/or reporting digital surveys via virtual reality and/or augmented reality devices. In particular, the disclosed systems and methods can generate digital surveys for utilization in virtual reality and/or augmented reality devices by detecting user interactions (e.g., by digital survey respondents or administrators) via virtual reality and/or augmented reality devices. Moreover, the disclosed systems and methods can provide digital surveys to respondents via virtual reality and/or augmented reality devices through virtual elements in a virtual environment or through augmented reality elements overlaid on a view of the real world. Furthermore, the disclosed systems and methods can present results of digital surveys via virtual reality and/or augmented reality devices to digital survey administrators.
For example, in one or more embodiments, the disclosed systems and methods identify a user interaction with a real-world environmental component from data received from an augmented reality device of a user. Moreover, the disclosed systems and methods determine a survey question to provide to the user of the augmented reality device in response to the identified user interaction with the real-world environmental component. In addition, the disclosed systems and methods provide a digital survey indicator as an augmented reality element for display to the user in relation to the real-world environmental component and provide for presentation to the user the survey question as an augmented reality element based on receiving an indication of user interaction with the digital survey indicator. Furthermore, the disclosed systems and methods receive response data collected from the augmented reality device in response to the survey question.
Similarly, in one or more embodiments, the disclosed systems and methods maintain a user profile of a user of a virtual reality device by monitoring user interactions of the user in relation to a virtual environment. Based on identifying a new user interaction associated with the user in the virtual environment, the disclosed systems and methods provide a digital survey indicator for display to the user in the virtual environment via the virtual reality device. In addition, the disclosed systems and methods analyze the user profile and the monitored user interactions of the user of the virtual reality device to determine a survey question to provide to the user. Based on receiving an indication of a user interaction with the digital survey indicator in the virtual environment, the disclosed systems and methods provide the survey question for presentation to the user in the virtual environment. Furthermore, the disclosed systems and methods receive response data collected from the virtual reality device in response to the survey question.
By generating digital surveys based on user interactions with augmented reality and/or virtual reality devices, the disclosed systems and methods can generate targeted digital surveys to particular respondents using augmented reality and/or virtual reality devices. In addition, the disclosed systems and methods can time the presentation of digital surveys (or digital survey indicators) at more convenient and appropriate moments for users of augmented reality and/or virtual reality devices. Accordingly, the disclosed systems and methods can reduce user frustration and increase response rates of digital surveys via augmented reality and/or virtual reality devices.
Moreover, by providing digital surveys via augmented reality and/or virtual reality devices, the disclosed systems and methods provide a more entertaining and engaging method of administering digital surveys. Indeed, the disclosed systems and methods can provide digital surveys utilizing augmented reality elements overlaid on a view of the real world (or virtual elements in a virtual environment) to generate digital surveys that are more appealing and engrossing to a respondent. As a result, the disclosed systems and methods also can increase participation and response rates in comparison to traditional digital surveys.
Furthermore, by providing digital survey results to administrators utilizing augmented reality and/or virtual reality devices, the disclosed systems and methods can make survey data results more useful and engaging. Indeed, the disclosed systems and methods can provide digital survey results in relation to augmented reality elements that allow administrators to view digital survey results in relation to real-world objects, products, individuals, and environments. Similarly, the disclosed systems and methods can provide digital survey results in virtual interactive environments in relation to virtual objects, products, or individuals. In this manner, digital survey administrators can visualize and utilize digital survey results more easily, efficiently, and significantly. Moreover, digital survey administrators can obtain updated digital survey results, in real-time, utilizing augmented reality devices, simply by looking at objects corresponding to digital survey results.
In addition, in one or more embodiments, the disclosed systems and methods convert existing digital surveys to digital augmented reality and/or virtual reality surveys. In this manner, the disclosed systems and methods can reduce the time and computing resources required to generate and provide digital surveys in relation to augmented reality and/or virtual reality devices.
Additional features and advantages of exemplary embodiments will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by the practice of such exemplary embodiments. The features and advantages of such embodiments may be realized and obtained by means of the instruments and combinations particularly pointed out in the appended claims. These and other features will become more fully apparent from the following description and appended claims, or may be learned by the practice of such exemplary embodiments as set forth hereinafter.
BRIEF DESCRIPTION OF THE DRAWINGS
In order to describe the manner in which the above recited and other advantages and features can be obtained, a more particular description will be rendered by reference to specific embodiments thereof that are illustrated in the appended drawings. It should be noted that the figures are not drawn to scale, and that elements of similar structure or function are generally represented by like reference numerals for illustrative purposes throughout the figures. Understanding that these drawings depict only typical embodiments and are not considered to be limiting, embodiments will be described and explained with additional specificity and detail through the use of the accompanying drawings in which:
FIG. 1 illustrates a schematic diagram of a digital AR/VR survey system in accordance with one or more embodiments;
FIG. 2 illustrates a schematic diagram of a network environment in which the digital AR/VR survey system may be implemented in accordance with one or more embodiments;
FIG. 3 A illustrates representations of creating a digital survey in relation to a virtual reality and/or augmented reality device in accordance with one or more embodiments;
FIG. 3 B illustrates a flowchart of a series of acts in a method of creating a digital survey using virtual reality and/or augmented reality device in accordance with one or more embodiments
FIGS. 4 A- 4 H illustrate representations of providing a digital survey in relation to an augmented reality device in accordance with one or more embodiments;
FIGS. 5 A- 5 H illustrate representations of providing a digital survey in relation to a virtual reality device in accordance with one or more embodiments;
FIGS. 6 A- 6 C illustrate representations of reporting survey results in relation to a virtual reality and/or augmented reality device in accordance with one or more embodiments;
FIG. 7 illustrates a flowchart of a series of acts in a method of providing a digital survey via an augmented reality device in accordance with one or more embodiments;
FIG. 8 illustrates a flowchart of a series of acts in a method of providing a digital survey via a virtual reality device in accordance with one or more embodiments;
FIG. 9 illustrates a block diagram of an exemplary computing device in accordance with one or more embodiments; and
FIG. 10 illustrates an example network environment of a survey management system in accordance with one or more embodiments.
DETAILED DESCRIPTION
One or more embodiments disclosed herein provide a digital augmented reality and virtual reality survey system (âdigital AR/VR survey systemâ) that creates, presents, and/or reports digital surveys via augmented reality devices and/or virtual reality devices (âAR/VR devicesâ). In particular, in one or more embodiments the digital AR/VR survey system identifies user interaction via an AR/VR device and generates digital surveys based on the identified user interaction. For instance, the digital AR/VR survey system can identify user interactions with an AR/VR device and provide an indication of a digital survey for display via the AR/VR device in response to the identified user interactions. Similarly, the digital AR/VR survey system can identify user interactions with an AR/VR device, select survey questions based on the user interactions, and provide the survey questions for display via the AR/VR device. Furthermore, the digital AR/VR survey system can collect response data based on a user interacting with a survey question presented utilizing the AR/VR device. Upon receiving and/or analyzing response data, the AR/VR survey system can provide digital survey results and digital survey reports for presentation to survey administers utilizing AR/VR devices.
For example, in one or more embodiments, the digital AR/VR survey system identifies a user interaction with a real-world environmental component from data received from an augmented reality device of a user. Moreover, based at least in part on the identified user interaction with the real-world environmental component, the digital AR/VR survey system determines a survey question to provide to the user of the augmented reality device. In addition, the digital AR/VR survey system provides a digital survey indicator as an augmented reality element for display to the user in relation to the real-world environmental component. Based on receiving an indication of user interaction with the digital survey indicator, the digital AR/VR survey system provides for presentation to the user the survey question as an augmented reality element. Furthermore, the digital AR/VR survey system receives response data collected from the augmented reality device in response to a user interacting with the survey question.
In addition, in one or more embodiments, the digital AR/VR survey system maintains a user profile of a user of a virtual reality device by monitoring user interactions in relation to a virtual environment. Based on identifying a new user interaction associated with the user in the virtual environment, the digital AR/VR survey system provides a digital survey indicator for display to the user in the virtual environment via the virtual reality device. Moreover, the digital AR/VR survey system analyzes the user profile and the monitored user interactions of the user of the virtual reality device to determine a survey question to provide to the user. Based on receiving an indication of user interaction with the digital survey indicator in the virtual environment, the digital AR/VR survey system provides for presentation to the user the survey question in the virtual environment, and receives response data collected from the virtual reality device in response to the survey question.
As mentioned previously, in one or more embodiments, the digital AR/VR survey system creates digital surveys for utilization via an AR/VR device. For example, in one or more embodiments, the digital AR/VR survey system enables survey administrators to create a digital survey based on user interaction with an AR/VR device. For instance, in one or more embodiments, the digital AR/VR survey system provides an interactive user interface to administrators via an AR/VR device for creation of a digital survey. To illustrate, the digital AR/VR survey system can generate a virtual reality and/or augmented reality interview utilizing a digital avatar that enables administrators to create a digital survey. Similarly, in one or more embodiments, the digital AR/VR survey system generates a three-dimensional survey editor for utilization by an AR/VR device for building a digital survey.
In addition to creating digital surveys via AR/VR devices, the digital AR/VR survey system can also create digital surveys utilizing other methods. For example, in one or more embodiments, the digital AR/VR survey system utilizes a survey translator to convert existing digital surveys into digital surveys for utilization by AR/VR devices. For example, in one or more embodiments, the digital AR/VR survey system can automatically translate an existing digital survey corresponding to a first distribution channel (e.g., a survey for a website) into a digital survey for AR/VR devices.
Moreover, as mentioned previously, the digital AR/VR survey system can also generate digital surveys based on user interactions with an AR/VR device. For example, the digital AR/VR survey system can maintain user profiles in relation to user interactions (e.g., user interactions with objects, locations visited, purchases) of users of AR/VR devices. The digital AR/VR survey system can analyze user profiles and user interactions to generate digital surveys. For example, the digital AR/VR survey system can determine how users interact with particular products, locations, or objects and generate survey questions based on the detected user interactions.
In addition to creating digital surveys, the digital AR/VR survey system can also administer digital surveys to one or more users of AR/VR devices. For example, the digital AR/VR survey system can provide an indication of an available digital survey via an AR/VR device, provide the digital survey via the AR/VR device, receive responses to the digital survey via the AR/VR device, and/or adjust or customize the digital survey based on the responses received in relation to the AR/VR device.
To illustrate, in one or more embodiments, the digital AR/VR survey system can provide a digital survey indicator via an AR/VR device (e.g., a digital image, symbol, icon, sound, noise, or graphic indicating an available digital survey). In particular, the digital AR/VR survey system can provide a digital survey indicator in relation to a virtual object in a virtual environment, an augmented reality element, or a real world environmental component. For example, the digital AR/VR survey system can generate a digital survey corresponding to a particular product, and then provide a digital survey indicator within a proximity of the particular product via an augmented reality device. Thus, for example, the digital AR/VR survey system can provide a digital survey regarding a particular phone model via an augmented reality device such that the digital survey appears to float near the phone. Similarly, the digital AR/VR survey system can provide a digital survey regarding a virtual location via a virtual reality device, and then provide a digital survey indicator at (or near) the virtual location.
The digital AR/VR survey system also analyzes user interactions to determine a time to provide a digital survey and/or digital survey indicator. For example, the digital AR/VR survey system can identify a user interaction (e.g., with a virtual element, augmented reality element, or real-world environmental component) and provide a digital survey indicator via an AR/VR device in response to the user interaction. For example, the digital AR/VR survey system can detect user interactions via a virtual reality device that indicate a user has completed an activity (e.g., completed a virtual game or a virtual shopping trip) in a virtual environment, and, in response, provide a digital survey indicator. Similarly, the digital AR/VR survey system can detect via an augmented reality device that a user is engaged in a particular activity (e.g., eating at a particular restaurant), and based on the particular activity, provide a digital survey indicator. In this manner, the digital survey indicator can time invitations to take digital surveys to avoid interruptions, reduce frustration experienced by users, and increase the number of survey responses.
As mentioned above, the digital AR/VR survey system can present survey questions via an AR/VR device. For example, upon user interaction with a digital survey indicator, the digital AR/VR survey system can provide one or more survey questions via the AR/VR device. To illustrate, the digital AR/VR survey system can generate a digital survey room in a virtual environment and present digital surveys (e.g., text or auditory questions) within the digital survey room. Similarly, the digital AR/VR survey system can provide text of a digital survey as an augmented reality element via an augmented reality device.
The digital AR/VR survey system can also utilize AR/VR devices to target surveys to particular respondents. To illustrate, the digital AR/VR survey system can monitor user interactions via an AR/VR device to determine that an individual has utilized a particular product, participated in a particular activity, or visited a particular location (e.g., in a virtual environment or in the real world). The digital AR/VR survey system can target particular respondents to receive a digital survey based on these determined user interactions.
After presenting a respondent with a digital survey indicator and/or a digital survey question, the digital AR/VR survey system can also receive responses to a digital survey via AR/VR devices. For example, the digital AR/VR survey system can provide one or more survey question elements or components with which a user can interact to provide a response to a digital survey question. For instance, the AR/VR survey system can receive gestures, visual cues (e.g., a direction a user is looking or facing), auditory responses, movements, and/or other user interactions with an AR/VR device to determine responses to a digital survey.
Furthermore, in addition to administering digital surveys via an AR/VR device, the digital AR/VR survey system can also present results of digital surveys via an AR/VR device. For example, in one or more embodiments, the digital AR/VR survey system can present for display digital survey results via an augmented reality device as one or more augmented reality elements. To illustrate, the digital AR/VR survey system can provide survey results related to a plurality of products by providing, via an augmented reality device, augmented reality elements overlaid on a view of the plurality of products. Similarly, the digital AR/VR survey system can provide for display digital survey results regarding a plurality of products in a virtual environment by generating virtual objects corresponding to the plurality of products and the survey results.
As mentioned above, the digital AR/VR survey system provides a number of advantages to survey administrators and respondents over existing survey systems. For instance, utilizing AR/VR devices, the digital AR/VR survey system provides survey administrators with more engaging, streamlined, and detailed methods of generating digital surveys. Furthermore, the digital AR/VR system allows administrators to target particular respondents utilizing AR/VR devices (at appropriate times) to increase digital survey participation and decrease respondent frustration.
In addition, by utilizing digital survey indicators, the digital AR/VR survey system provides respondents with a less intrusive manner of identifying available digital surveys. Moreover, the digital AR/VR survey system provides respondents with a more entertaining and engaging manner of responding to digital surveys. In addition, the digital AR/VR survey system provides engaging and unique methods for reporting digital survey results to administrators via AR/VR devices.
The digital AR/VR survey system also improves functioning of AR/VR devices and other computing devices implementing the digital AR/VR survey system. For example, by targeting particular respondents, the digital AR/VR survey system can reduce the number of digital surveys and the memory and processor requirements in relation to implementing digital surveys via corresponding computing devices. Similarly, as discussed above, in one or more embodiments, the digital AR/VR survey system converts existing digital surveys to AR/VR digital surveys. Accordingly, the digital AR/VR survey system can reduce the burden on computing devices to generate new AR/VR digital surveys by utilizing existing digital surveys together with an AR/VR survey conversion tool.
As used herein, the term âdigital surveyâ refers to an electronic communication used to collect information. For example, the term digital survey may include an electronic communication in the form of a poll, questionnaire, census, or other type of sampling. Similarly, the term digital survey may include an electronic communication seeking a response from a respondent. Further, the term digital survey as used herein may generally refer to a method of requesting and collecting response data from respondents via AR/VR devices.
Additionally, as used herein, the term ârespondentâ refers to a person who participates in, and responds to, a digital survey. In particular, respondent includes a user of an AR/VR device that responds to a digital survey via the AR/VR device.
Furthermore, as used herein, the term âsurvey questionâ refers to prompts included in a digital survey that invoke a response from a respondent. Example types of questions include, but are not limited to, multiple choice, open-ended, ranking, scoring, summation, demographic, dichotomous, differential, cumulative, dropdown, matrix, net promoter score (NPS), single textbox, heat map, and any other type of prompt that can invoke a response from a respondent. In one or more embodiments, a survey question may comprise a question portion as well as an available answer choice portion that corresponds to the survey question. Similarly, a survey question may comprise instructions for performing an action that invokes a physical response from a respondent.
Moreover, as used herein, the term âresponseâ or âresponse dataâ refers to any type of electronic data generated in response to an action by a respondent. The electronic data may include content and/or feedback from the respondent in response to a survey question. Depending on the question type, the response may include, but is not limited to, a selection, a text input, an indication of an answer selection, a user provided answer, and/or an attachment. For example, a response may include content, such as a free-from text response provided by a respondent. Similarly, a response may include a physical action (e.g., gesture, movement, eye/head movement, etc.), interaction with an augmented reality element, interaction with a real-world object, or action within a virtual environment (e.g., movement of an avatar). Similarly, a response may include biometric data measured by a computing device. For example, response data may include heart rate, blood pressure, body temperature, breathing rate, or moisture readings (e.g., perspiration data). Response data can also include other metrics from an AR/VR device. For instance, response data can include how long a user interacts with an object (e.g., how long a user looked at a virtual element, real-world environmental component, or augmented reality element), what portions of an object a user interacts with an object (e.g., a user looked at the cover of a book, but did not open it), or how long an individual stayed at a particular location, and/or objects a user views.
As used herein, the term âaugmented reality deviceâ refers to a computing device that provides a modified view of the real world. In particular, the term âaugmented reality deviceâ includes a computing device that digitally augments a contemporaneous view of the real-world with computer-generated sensory input, such as sound, images, video, graphics, or data. For example, an augmented reality device includes an augmented reality headset or augmented reality glasses that include one or more lenses or display screens that permit a user to view the real word together with augmented reality elements. Similarly, an augmented reality device can be implemented as part of another device or object. For example, an augmented reality device can be implemented as part of a smart phone or tablet (e.g., a touchscreen of a smart phone can augment a contemporaneous view of the real-world captured by a digital camera); as a windshield or other glass viewing area (e.g., windshield of a vehicle, plane, boat or train); or as part of a lens (e.g., contact lenses). Similarly, an augmented reality device can include devices that project images onto the eye as augmented reality elements, such as devices that project holograms or other visual representations. Moreover, an augmented reality device can include a device that modifies brain signals to include augmented reality elements (e.g., an implant to the eye, optical nerves, or brain that add augmented reality elements to vision signals).
An augmented reality device can also include a camera, microphone, or other data capturing devices capable of capturing environmental data. For example, an augmented reality device can utilize a camera to capture environmental data to enable the augmented reality device to properly overlay augmented reality elements in relation to a real world view. Moreover, an augmented reality device can utilize cameras, microphones, or other data capturing devices to capture real-world environmental components. In addition, an augmented reality device can include one or more sensors that detect user interaction. For example, an augmented reality device can comprise a camera, optical sensors, clothing, gloves, accelerometers, and/or other sensors to detect movements and/or hand gestures of a user. Moreover, an augmented reality device can include one or more biometric sensors.
In addition, as used herein, the term âaugmented reality elementâ refers to a digital item produced by an augmented reality device that modifies a view of the real world. An augmented reality element includes digital images, digital video, digital renderings, and/or digital audio or sound provided by an augmented reality device.
Moreover, as used herein, the term âreal-world environmental componentâ refers to an action, object, sound, characteristic, or thing in the real world. To illustrate, a real-world environmental component can include an object, such as a physical desk. In addition, a real-world environmental component can include an action, such as placing a cup on the physical desk. Similarly, a real-world environmental component includes engaging in particular activities (e.g., playing a particular game) or interacting with particular products (e.g., drinking a particular product brand of soda).
As used herein, the term âenvironmental dataâ refers to data captured by a computing device regarding a real-world environment. In particular, environmental data can include image data, video data, audio data, temperature data, location data (e.g., geolocation or GPS), and/or biometric data captured by an AR/VR device. As described in greater detail below, the digital AR/VR survey system can utilize environmental data from an augmented reality device to identify one or more real-world environmental components.
Furthermore, as used herein, the term âvirtual reality deviceâ refers to a computing device that generates a digital, three-dimensional representation of a virtual environment. In particular, the term âvirtual reality deviceâ includes a computing device (e.g., a headset or head-mounted display) that generates a digital, three-dimensional view of a virtual environment that simulates a user's physical presence through a generated sensory experience. To illustrate, a virtual reality device includes a head-mounted display that generates an immersive three-dimensional representation of a virtual environment that modifies a view of the virtual environment based on user movements to simulate physical presence in the virtual environment. Moreover, a virtual reality device can also comprise one or more sensors that detect user interaction. For example, a virtual reality device can comprise optical sensors, clothing, gloves, or other sensors to detect movements and/or hand gestures of a user. Similarly, the virtual reality device can comprise a user input device, such as a controller, remote control, joystick, or keyboard. In addition, a virtual reality device can include one or more biometric sensors to detect heart rate, blood pressure, body temperature, breathing rate, or moisture readings (e.g., perspiration data).
Moreover, as used herein, the term âvirtual environmentâ refers to a simulation of a physical presence in a setting or location (real or imagined, regardless of size). For example, a virtual environment can comprise a simulation of a physical presence in a building, a city, a market, a forest, a planet, outer space, a cell, or a particle.
Additional detail will now be provided regarding the digital AR/VR survey system in relation to illustrative figures portraying exemplary embodiments. In particular, FIG. 1 provides additional detail regarding components of a digital AR/VR survey system in accordance with one or more embodiments. Moreover, with regard to FIG. 2 , additional description is provided regarding an environment in which the digital AR/VR survey system can operate. Thereafter, FIGS. 3 A- 3 B , FIGS. 4 A- 4 G , FIGS. 5 A- 5 I , and FIGS. 6 A- 6 B provide additional detail regarding creating digital surveys, administering digital surveys via an augmented reality device, administering digital surveys via a virtual reality device, and reporting results of a digital survey, in accordance with one or more embodiments.
As mentioned, FIG. 1 illustrates an embodiment of an exemplary digital AR/ VR survey system 100 . The digital AR/ VR system 100 can generate and administer digital surveys as well as report survey results in relation to AR/VR devices. As shown, the digital AR/ VR survey system 100 includes a user input manager 102 , an augmented reality engine 104 , a virtual environment facility 106 , an AR/VR user interaction analyzer 108 , an AR/VR digital survey generator 110 , a digital survey indicator facility 112 , an AR/VR digital survey provider 114 , a response data engine 116 , a reporting manager 118 , and a storage manager 120 (comprising user profiles 122 , digital surveys 124 , response data 126 , virtual environments 128 , and augmented reality elements 130 ).
The components 102 - 130 of the digital AR/ VR survey system 100 can comprise software, hardware, or both. For example, the components 102 - 130 can comprise one or more instructions stored on a computer-readable storage medium and executable by processors of one or more computing devices. When executed by the one or more processors, the computer-executable instructions of the digital AR/ VR survey system 100 can cause a client device (e.g., an AR/VR device) and/or a server device to perform the methods described herein. Alternatively, the components 102 - 130 can comprise hardware, such as a special purpose processing device to perform a certain function or group of functions. Additionally, the components 102 - 130 can comprise a combination of computer-executable instructions and hardware.
Furthermore, the components 102 - 130 may, for example, be implemented as one or more operating systems, as one or more stand-alone applications, as one or more modules of an application, as one or more plug-ins, as one or more library functions or functions that may be called by other applications, and/or as a cloud-computing model. Thus, the components 102 - 130 may be implemented as a stand-alone application, such as a desktop or mobile application. Furthermore, the components 102 - 130 may be implemented as one or more web-based applications hosted on a remote server. The components 102 - 130 may also be implemented in a suit of mobile device applications or âapps.â
As mentioned above, and as illustrated in FIG. 1 , the digital AR/ VR survey system 100 may include the user input manager 102 . The user input manager 102 can obtain, identify, receive, monitor, capture, or detect user input and/or user interactions in relation to a computing device or input device, including an AR/VR device. As referred to herein, a âuser interactionâ refers to conduct performed by a user (or a lack of conduct performed by a user). In particular, âuser interactionâ includes conduct performed by a user to control the function of a computing device (e.g., an AR/VR device). âUser input,â as used herein, refers to input data generated in response to a user interaction.
The user input manager 102 can identify or detect a user interaction or user input with respect to a variety of user interface elements, virtual elements, real-world environmental components, and/or augmented reality elements. For example, in relation to a virtual reality device, the user input manager 102 can identify or detect selection of a graphical button portrayed as part of a virtual environment via a virtual reality device. Similarly, the user input manager 102 can identify or detect selection of an augmented reality element overlaying a view of the real world. In addition, the user input manager 102 can identify or detect user interaction with a real-world environmental component (e.g., picking up a physical object). The user input manager 102 can also obtain, identify, receive, monitor, capture, or detect environmental data. For example, the user input manager 102 can receive digital images, digital video, digital audio, biometric data, or other environmental data from an AR/VR device.
In addition to the user input manager 102 , and as shown in FIG. 1 , the digital AR/ VR survey system 100 can also include the augmented reality engine 104 . The augmented reality engine 104 can create, generate, modify, manage, and/or provide augmented reality elements (e.g., as part of an augmented reality user interface). In particular, based on user input and environmental data captured and received from an augmented reality device (e.g., collected via the user input manager 102 ), the augmented reality engine 104 can create, generate, and/or provide augmented reality elements as an overlay to a view of the real world.
For example, based on environmental data, the augmented reality engine 104 can generate an augmented reality user interface with augmented reality elements. For example, the augmented reality engine 104 can receive a video feed showing a real-world environmental component (e.g., a desk), generate an augmented reality element (e.g., a three-dimensional image of a cup), and provide the augmented reality element such that it appears in relation to the real-world environmental component (e.g., such that the three-dimensional image of the cup appears to rest on the desk, even as a user moves or changes perspective with respect to the desk).
The augmented reality engine 104 can generate various augmented reality elements for providing a variety of types of information, including text, images, video, audio, characters, or other information. Moreover, the augmented reality engine 104 can display information in a user interface via a variety of element types, such as display icons, dialogue boxes, banners, buttons, pop-ups, text boxes, or selection menus.
As illustrated in FIG. 1 , in addition to the augmented reality engine 104 , the digital AR/ VR survey system 100 also includes the virtual environment facility 106 . The virtual environment facility 106 can generate, create, modify, manage, and/or provide a virtual environment. For instance, the virtual environment facility 106 can create a virtual environment comprising virtual objects, virtual individuals, virtual locations, virtual currency, and/or virtual products.
Moreover, the virtual environment facility 106 can provide a user interface portraying a virtual environment to a virtual reality device. In particular, the augmented reality engine 104 can generate and/or provide a three-dimensional representation of a virtual environment. For example, the augmented reality engine 104 can generate and/or provide a three-dimensional representation of a virtual environment that adjusts to simulate a physical presence in the virtual environment. Furthermore, the virtual environment facility 106 can generate various user interface elements in the virtual environment for providing a variety of types of information, including text, images, video, audio, characters, or other information (e.g., display icons, dialogue boxes, banners, buttons, pop-ups, text boxes, or selection menus).
The virtual environment facility 106 can also modify a virtual environment based on user interaction from one or more users. For example, the virtual environmental facility 106 can generate a three-dimensional representation of other users within a virtual environment. Accordingly, a user can meet and interact with other users in real time. The virtual environmental facility 106 can modify the virtual environment as users move through and/or otherwise interact with the virtual environment.
As shown in FIG. 1 , the digital AR/ VR survey system 100 can also include the AR/VR user interaction analyzer 108 . The AR/VR user interaction analyzer 108 can analyze, track, monitor, identify, gather, collect, determine, and/or detect user interactions (or user input) in relation to AR/VR devices. For instance, the AR/VR user interaction analyzer 108 can analyze user interactions to identify particular, activities, events, objects, or conduct within a virtual environment. Similarly, the AR/VR user interaction analyzer 108 can analyze user interactions with augmented reality elements and/or real-world environmental components to identify particular activities, events, objects, or conduct via an augmented reality device.
To illustrate, the AR/VR user interaction analyzer 108 can analyze user input and/or environmental data from a virtual reality device to determine that a user is playing a virtual game, is at a virtual location, or has just completed a particular activity in a virtual environment. Similarly, the AR/VR user interaction analyzer 108 can analyze user input or environmental data from an augmented reality device to determine that a user is eating at a particular restaurant, utilizing a particular product, or moving from one real world location to another.
Accordingly, in one or more embodiments, the AR/VR user interaction analyzer 108 comprises one or more object recognition, facial recognition, or activity recognition algorithms. For example, the AR/VR user interaction analyzer 108 can utilize facial recognition technology to identify an individual from a video feed provided via an augmented reality device. Similarly, the AR/VR user interaction analyzer 108 can identify objects and portions of objects from a digital image received from an augmented reality device. Moreover, the AR/VR user interaction analyzer 108 can analyze a video feed from an augmented reality device and identify that a user engages in particular conduct, such as eating, drinking, shopping, pressing a button, etc.
Moreover, as discussed in greater detail below, in one or more embodiments, the digital AR/ VR survey system 100 utilizes one or more triggering events. For instance, the digital AR/ VR survey system 100 can utilize one or more triggering events to determine when to provide a digital survey indicator, when to provide a digital survey, and/or what digital survey question to provide. The AR/VR user interaction analyzer 108 can analyze user interactions and environmental data to determine the satisfaction of one or more triggering events.
Furthermore, the AR/VR user interaction analyzer 108 can identify and record a variety of metrics in relation to user interaction with an AR/VR device. For instance, the AR/VR user interaction analyzer 108 can determine a number of user interactions (e.g., a number of times a user views an advertisement or virtual advertisement, a number of times a user utilizes a product or virtual product, a number of times a user performs an activity or virtual activity), a duration of a user interaction (e.g., how long a user looks at an advertisement or virtual advertisement, how long a user utilizes a product or virtual product, how long a user performs an activity or virtual activity), a location of user interactions, or other individuals or businesses a user interacts with (e.g., a number of people a user interacts with when watching media, other individuals a user interacts with in playing virtual games). The digital AR/ VR survey system 100 can utilize such metrics to identify target respondents, determine timing of providing digital surveys, select digital surveys and/or survey questions, identify satisfaction of triggering events, and/or in gathering response data.
As shown in FIG. 1 , the digital AR/ VR survey system 100 can also include the AR/VR digital survey generator 110 . The AR/VR digital survey generator 110 can create or generate one or more digital surveys for utilization via an AR/VR device. In particular, the AR/VR digital survey generator 110 can assist an administrator in generating a digital survey utilizing an AR/VR device, can generate a digital survey for an AR/VR device from an existing digital survey, or can generate a digital survey based on user interaction from one or more users of an AR/VR device.
For instance, in one or more embodiments, the AR/VR digital survey generator 110 utilizes an AR/VR device to assist an administrator in generating a digital survey. For example, the AR/VR digital survey generator 110 can provide one or more augmented reality elements via an augmented reality device to assist an administrator in generating a digital survey. Similarly, the AR/VR digital survey generator 110 can provide a virtual environment to assist an administrator in generating a digital survey. To illustrate, the AR/VR digital survey generator 110 can provide a digital avatar as an augmented reality element (or a virtual reality element) to guide an administrator in generating a digital survey. For instance, the digital avatar can interact with real-world environmental components (e.g., administrator products), ask questions to an administrator, and provide additional augmented reality elements to generate a digital survey for respondents. Similarly, the digital avatar can interact with virtual products via a virtual environment to assist an administrator in generating a digital survey.
Furthermore, the AR/VR digital survey generator 110 can also translate an existing digital survey to a digital survey for utilization via an AR/VR device. In particular, the AR/VR digital survey generator 110 can determine characteristics of a digital survey in an original environment (e.g., instant message digital surveys, point of sale digital surveys, or website digital surveys) and transform the digital survey for utilization via an AR/VR device based on the determined characteristics.
<div i
CLAIMS
Claims ( 20 )
We claim:
1. A method comprising:
identifying a real-world environmental component from environmental data received from an augmented reality device of a user;
determining, based on identifying the real-world environmental component using the environmental data, a digital survey related to the real-world environmental component and survey results associated with the digital survey, wherein:
the real-world environmental component comprises a defined location corresponding to a plurality of individuals; and
the survey results are based on survey responses to the digital survey from the plurality of individuals corresponding to the defined location;
determining that the user is located within the defined location;
providing, to the augmented reality device of the user, a survey question associated with the digital survey related to the real-world environmental component as an augmented reality element displayed in relation to the real-world environmental component;
receiving response data collected from the user in response to the survey question via the augmented reality device;
based on receiving the response data collected from the user in response to the survey question via the augmented reality device, modifying the survey results associated with the digital survey related to the real-world environmental component; and
providing one or more augmented reality elements reflecting the modified survey results, for display, via an administrator augmented reality device in relation to the defined location.
2. The method of claim 1 , wherein the real-world environmental component is an individual, the method further comprising utilizing a facial recognition algorithm to determine an identity of the individual.
3. The method of claim 2 , wherein:
the digital survey comprises one or more survey questions related to the identity of the individual; and
the survey results are based on one or more survey responses to the one or more survey questions related to the identity of the individual.
4. The method of claim 1 , wherein the defined location comprises a defined section of a venue.
5. The method of claim 4 , wherein providing the one or more augmented reality elements reflecting the modified survey results, for display, via the administrator augmented reality device in relation to the defined location comprises providing, to the administrator augmented reality device for presentation to a survey administrator, a survey results augmented reality element displayed in relation to the defined section of the venue, the survey results augmented reality element comprising the survey results associated with the digital survey.
6. The method of claim 1 ,
wherein the real-world environmental component comprises a product; and
the method further comprising providing, to the augmented reality device for presentation to the user, a survey results augmented reality element displayed in relation to the product prior to receiving the response data collected from the user, the survey results augmented reality element comprising the survey results associated with the digital survey.
7. The method of claim 1 , further comprising providing, to the augmented reality device for presentation to the user, a survey results augmented reality element displayed in relation to the real-world environmental component based on receiving the response data collected from the user, wherein the survey results augmented reality element comprises the modified survey results.
8. A system comprising:
at least one processor; and
at least one non-transitory computer readable storage medium storing instructions that, when executed by the at least one processor, cause the system to:
identify a real-world environmental component from environmental data received from an augmented reality device of a user;
determine based on identifying the real-world environmental component using the environmental data, a digital survey related to the real-world environmental component and survey results associated with the digital survey, wherein:
the real-world environmental component comprises a defined location corresponding to a plurality of individuals; and
the survey results are based on survey responses to the digital survey from the plurality of individuals corresponding to the defined location;
determining that the user is located within the defined location;
provide, to the augmented reality device of the user, a survey question associated with the digital survey related to the real-world environmental component as an augmented reality element displayed in relation to the real-world environmental component;
receive response data collected from the user in response to the survey question via the augmented reality device; and
based on receiving the response data collected from the user in response to the survey question via the augmented reality device, modify the survey results associated with the digital survey related to the real-world environmental component; and
provide one or more augmented reality elements reflecting the modified survey results, for display, via an administrator augmented reality device in relation to the defined location.
9. The system of claim 8 , wherein the real-world environmental component is an individual, the system further comprising instructions that, when executed by the at least one processor, cause the system to utilize a facial recognition algorithm to determine an identity of the individual.
10. The system of claim 9 , wherein:
the digital survey comprises one or more survey questions related to the identity of the individual; and
the survey results are based on one or more survey responses to the one or more survey questions related to the identity of the individual.
11. The system of claim 8 , wherein the defined location comprises a defined section of a venue.
12. The system of claim 11 , further comprising instructions that, when executed by the at least one processor, cause the system to provide the one or more augmented reality elements reflecting the modified survey results, for display, via the administrator augmented reality device in relation to the defined location by providing, to the administrator augmented reality device for presentation to a survey administrator, a survey results augmented reality element displayed in relation to the defined section of the venue, the survey results augmented reality element comprising the survey results associated with the digital survey.
13. The system of claim 11 ,
wherein the defined location comprises a passenger vehicle; and
further comprising instructions that, when executed by the at least one processor, cause the system to provide, to the augmented reality device for presentation to the user, a survey results augmented reality element displayed in relation to the passenger vehicle prior to receiving the response data collected from the user, the survey results augmented reality element comprising the survey results associated with the digital survey.
14. The system of claim 8 ,
wherein the real-world environmental component comprises a product; and
further comprising instructions that, when executed by the at least one processor, cause the system to provide, to the augmented reality device for presentation to the user, a survey results augmented reality element displayed in relation to the product prior to receiving the response data collected from the user, the survey results augmented reality element comprising the survey results associated with the digital survey.
15. A non-transitory computer readable storage medium storing instructions that, when executed by at least one processor, cause a computer system to:
identify a real-world environmental component from environmental data received from an augmented reality device of a user;
determine, based on identifying the real-world environmental component using the environmental data, a digital survey related to the real-world environmental component and survey results associated with the digital survey, wherein:
the real-world environmental component comprises a defined location corresponding to a plurality of individuals; and
the survey results are based on survey responses to the digital survey from the plurality of individuals corresponding to the defined location;
determining that the user is located within the defined location;
provide, to the augmented reality device of the user, a survey question associated with the digital survey related to the real-world environmental component as an augmented reality element displayed in relation to the real-world environmental component;
receive response data collected from the user in response to the survey question via the augmented reality device; and
based on receiving the response data collected from the user in response to the survey question via the augmented reality device, modify the survey results associated with the digital survey related to the real-world environmental component; and
provide one or more augmented reality elements reflecting the modified survey results, for display, via an administrator augmented reality device in relation to the defined location.
16. The non-transitory computer readable storage medium of claim 15 , wherein the real-world environmental component is an individual, the non-transitory computer readable storage medium further comprising instructions that, when executed by the at least one processor, cause the computer system to utilize a facial recognition algorithm to determine an identity of the individual.
17. The non-transitory computer readable storage medium of claim 15 , wherein the defined location comprises a defined section of a venue.
18. The non-transitory computer readable storage medium of claim 16 , wherein:
the digital survey comprises one or more survey questions related to the identity of the individual; and
the survey results are based on one or more survey responses to the one or more survey questions related to the identity of the individual.
19. The non-transitory computer readable storage medium of claim 17 , further comprising instructions that, when executed by the at least one processor, cause the computer system to provide the one or more augmented reality elements reflecting the modified survey results, for display, via the administrator augmented reality device in relation to the defined location by providing, to the administrator augmented reality device for presentation to a survey administrator, a survey results augmented reality element displayed in relation to the defined section of the venue, the survey results augmented reality element comprising the survey results associated with the digital survey.
20. The non-transitory computer readable storage medium of claim 19 , further comprising instructions that, when executed by the at least one processor, cause the computer system to provide, to the administrator augmented reality device for presentation to the survey administrator, a user comment augmented reality element displayed in relation to defined section, the user comment augmented reality element comprising user comments by the user in response to the digital survey.
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