Entertainment Value Co-Creation in the Age of Generative Artificial Intelligence: Development of the GAE-VCC Model

The rapid development of generative artificial intelligence (GAI) is reshaping the global entertainment industry ecosystem. From film and television production, game development, and music creation to virtual idol management, generative AI is gradually evolving from an auxiliary tool into a key participant in entertainment value creation. Traditional entertainment theory, primarily based on the binary structure of content producers and consumers, struggles to explain the new value creation process resulting from the deep involvement of generative AI. Based on value co-creation theory, digital ecosystem theory, and the characteristics of generative AI technology, this paper proposes a new theoretical framework—the GAE-VCC (Generative AI Entertainment Value Co-Creation) model. This model posits that the entertainment system in the generative AI era comprises five core dimensions: the user demand layer, the AI generation layer, the human-machine collaboration layer, the immersive experience layer, and the value co-creation layer, forming a continuous optimization cycle through a dynamic feedback mechanism. This paper further constructs an Entertainment Value Index (EVI) formula to describe the entertainment value formation process in a generative AI environment. Research results indicate that generative AI is driving the entertainment industry's transformation from a "content consumption model" to a "content co-creation model," forming a new digital entertainment ecosystem. This article provides a new theoretical framework for understanding the transformation of the entertainment industry in the era of generative AI, and also offers theoretical reference for the future innovative development of the entertainment industry.