Social Culture in the Era of Generative AI: Structural Transformation, Cognitive Reshaping, and Future Perspectives

The rapid development of generative artificial intelligence (GAI) is profoundly reshaping the fundamental structure of human society and culture. From knowledge production methods to daily communication patterns, from cultural content creation to value formation mechanisms, AI is transforming from a "tool-based technology" into a "cultural force." This paper systematically analyzes the impact mechanism of generative AI on contemporary social culture from four dimensions: social structure, cultural production, identity recognition, and ethical order, and further explores the cognitive reshaping and future development trends it has triggered. The study argues that generative AI not only changes the efficiency of cultural dissemination but also restructures the relationship between "humans, technology, and culture," enabling social culture to enter a new stage of "co-generation."